FAQs

  1. Does Good Earth offer any training?
  2. How are new Good Earth Coffeehouse locations selected?
  3. Who designs and builds the new Coffeehouse?
  4. Who sets up and opens the Coffeehouse?
  5. What is the franchising process and how long will it take?
  6. How long does it take to open a new Good Earth Coffeehouse?
  7. What are the Royalty and Marketing Fees?
  8. What is the typical investment?
  9. What do I need to do next?

If you are interested in knowing more about franchise opportunities with Good Earth Coffeehouse please visit our quick inquiry form here:


Does Good Earth offer any training?
Yes!  Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program.


How are new Good Earth Coffeehouse locations selected?
Our Real Estate strategy is in keeping with how we operate Good Earth. Simply put, we believe in quality.  We pursue prime locations with great exposure to pedestrians and/or vehicle traffic, and easy access for customers. We look for the right demographics and the right density of population. Our experienced real estate team performs site selection and lease negotiation in-house. They have a combined 60+ years of experience in retail real estate in Canada and know how to site for a successful Good Earth Coffeehouse.


Who designs and builds the new Coffeehouse?
A good coffeehouse is a comfortable, warm and inviting place. Our experienced team manages the design of each Good Earth Coffeehouse to suite its surroundings and set the stage for an authentic coffeehouse experience. The Franchise Partner signs a Construction Management Agreement and pay for the design, construction, furniture, fixtures, equipment and other materials and services associated with build-out of the location. Coordination and management of the construction process is provided by the Good Earth team.


Who sets up and opens the Coffeehouse?
Our experienced Operations staff commissions each new store with the Franchise Partner. This is done in advance of opening and includes setting up the store, receiving initial inventories, and training staff. The Franchisee hires staff and trains them during the commissioning period. An Operations support person remains in the store for a minimum of 5 days after opening to ensure the cafe is running smoothly.

What is the franchising process and how long will it take?
Our process includes these steps:
1)      a review of your Franchise Application
2)      a Conversation with a member of our team (by phone or in person) to answer your initial questions
3)      a Good Earth Coffeehouse Presentation (in person or via webinar)
4)      Disclosure Documents and Confidentiality Agreement signed, and Refundable Deposit accepted
5)      Earth Day  - an opportunity to meet with key people in our organization one-on-one, so we can get to know one another
6)      Approval and Franchise Awarded
The process of qualifying for a Good Earth Coffeehouse franchise can vary, and may take four weeks (minimum) or longer.

How long does it take to open a new Good Earth Coffeehouse?
A new location is secured by our real estate department. Once secured, it takes 90-120 days to design the coffeehouse and obtain approvals, permits and pricing. It then takes another 90 days to build your coffeehouse and prepare to open it.

What are the Royalty and Marketing Fees?
Royalties are remitted to the Franchisor on a weekly basis at the rate of 7% of gross sales. The National Marketing Fund contribution is made on a weekly basis at the rate of 3% of gross sales. In addition to this contribution, each Franchise Partner is required to spend an additional 1% of sales on approved Local Store Marketing activities.

Royalties and Marketing Fees provide for:

  • Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System

  • Operational Field Support

  • Purchasing Power Program

  • Product Research and Development

  • Ongoing Training Programs

  • National Marketing Program

  • Local Marketing Guidance

  • Corporate Communication Programs

What is the typical investment?
The Good Earth franchised operation typically requires a total investment of approximately $385,000 to $595,000 (exclusive of GST). This includes the $35,000 franchise fee. The exact amount will vary with each location depending on several factors including the exact size of the store, improvements provided by the Landlord, and other circumstances. Financing is generally available through Canadian lending institutions by way of a Small Business Loan. Although the full amount of the investment may be available to an applicant by way of a loan, Good Earth Cafes Ltd. will not approve a candidate unless they have a minimum of 40% of the total in cash to invest in the business. We believe this level of investment is required so a franchisee does not embark in the business with an unreasonable debt load.

The total investment provides for:

  • Use of the Good Earth name, trademarks, operating system, and quality reputation

  • Benefits of our collective experience, business expertise and advice

  • Site selection and lease negotiation

  • Design and layout of new store

  • Store construction

  • New Franchise Partner training program

  • Initial commissioning of store

  • Assistance at store opening

 
What do I need to do next?
 Contact us using the Quick Inquiry Form just to get things rolling.  Once you have submitted your Franchise Application Form, we invite you to meet with us to discuss Good Earth opportunities in detail. We can talk via phone, in person or via webinar.  It’s that easy.  We’re looking forward to meeting you!

If you are interested in knowing more about franchise opportunities with Good Earth Coffeehouse please visit our quick inquiry form here: